Dubai Active Show 2025 was unforgettable.
From October 24-26, the Dubai World Trade Centre was alive with energy, movement, and thousands of people passionate about fitness, wellness, and better living. And for us at Be Lenka GCC, it was our most successful Dubai Active yet.
A Stand That Never Stopped Moving
From the moment the doors opened, our booth became a buzzing hub. Retail partners, trainers, physiotherapists, athletes, hikers, and curious newcomers came to explore what natural and recovery-focused footwear truly feels like.
A major highlight was watching visitors try our barefoot and recovery shoes for the first time-seeing toes spread, posture relax, and the “wow” moment when comfort makes sense instantly.
First Look: 2026 Collection + New Recovery Line
Dubai Active Show was also the perfect place to offer an exclusive preview of our upcoming 2026 collection.
The reactions were incredible.
Alongside our classic barefoot models, we introduced our new Recovery line – lightweight, breathable, anatomically shaped footwear designed to help the feet relax and reset after training, long walks, or a full day on the move. This category drew huge interest, especially among athletes, podologists and physiotherapists.
Games, Giveaways & Real Connections
We didn’t just showcase – we engaged.
The Spin the Wheel kept the crowds excited, with prizes and exclusive vouchers throughout the weekend. And on the main fitness stage, several lucky winners took home brand-new Be Lenka or Barebarics shoes.
Why Barefoot + Recovery Footwear Matters in the UAE
Whether it’s hiking, walking city pavements, lifting at the gym, or simply wanting healthier feet, natural footwear makes a noticeable difference in the UAE’s active lifestyle.
Our shoes support:
- Natural stability with a wide toe box
- Stronger, healthier feet through a zero-drop platform
- Better balance and awareness thanks to flexible soles
- Faster post-training recovery as the foot returns to its natural shape
- Breathability designed for regional climate
- Sustainable materials for conscious living
Throughout the weekend, it was clear that people across the UAE are embracing natural movement and active recovery.
What’s Next?
We left Dubai Active Show 2025 inspired, motivated, and excited for what’s coming next.
The future of movement, recovery, and smart footwear is evolving – and Be Lenka GCC is right at the heart of it.
Thank you to everyone who visited our stand, explored our new collection, and joined our community.
If you missed us this year – don’t worry.
We’ll see you at Dubai Active Show 2026.
And we’re coming even bigger.
